Descriptive, consumer research (in the B2B and B2C segment) Descriptive research is important for both marketing and social or political project leaders. For the development of a brand or product, it is important to study and evaluate the existing market characteristics by performing various research tasks, such as:

• Market share measurements
• To outline the main players of the market and their competitive advantages
• Measure brand / product awareness and usage patterns
• Highlighting the strengths and weaknesses of the brand or product
• Exploring decision making process by consumers, study factors influencing brand or product selection.

The obtained data helps the project management team to correctly assess the prospects for the brand / product development and improvement, which in turn is important for the conscious investment and rapid development.

Satisfied and loyal customers are one of the main determinants of business growth and development. Maintaining a high customer satisfaction rate in the high competition environment means more loyal customers who use your brand frequently and recommend it to others.

It's important to continuously measure customer experience built during various types of interaction with your brand.

Satisfaction and loyalty surveys help you:

• Identify the factors that influence customer satisfaction and loyalty

• Assess how responsive you and your competing brands are to customer needs and demands

• Analyze your strengths and weaknesses in a competitive environment

• Continuously receive information about the gaps that require a quick intervention

The survey results will help you to correctly set priorities and directions for improvement within the organization, as well as take into account the "voice of customers" while planning strategic communication.

Different types of testing are an important tools to pre-evaluate the success of your product or communication. Testing allows you to choose the best of the developed versions and to consider and eliminate potential flaws before releasing the product or communication. Common areas of testing could be:

• Testing of brand attributes (name, logo, brand book).

• Pre-test of communication materials (concept, pitch, animated version of ads, commercial, brochure, etc.)

• Product packaging design testing

• Product taste testing

• Prior to surveys we, together with the client, identify variables that will be used for testing and evaluation. Criteria (action standards) are created to determine test products performance against them.

Common variables include:

• General likeness

• Spontaneous associations and evoked emotions

• Uniqueness of the idea

• Evaluation of taste and other parameters of the product

• Relevance to the user

• Memorability

• Self-identification

• Ability to convey the features of the advertised product

• Generating the purchase intent

• Impact on brand image

Assessing the satisfaction and motivation of both customers and employees is important for the success and development of the company. This dimension of research focuses on the efficiency of the organization's internal processes and employee satisfaction.

Employee satisfaction survey will help you to:

• Determine which factors influence employees' satisfaction with the working environment

• Assess how satisfied employees are with their working environment and conditions, specifically what aspects of the work environment increase or decrease satisfaction

• Evaluate employee involvement, commitment, motivation and their perception of the organization's goals and aspirations

• Assess the general internal organizational culture and climate

The employee satisfaction survey allows you to timely identify and eliminate the problems that may affect the productivity of the employees and the outflow of employees from the organization. Also, based on the research, you will be able to develop a human resources management strategy that will ensure the high motivation of your team and maintain a positive work culture.

The user experience (UX) gained while interacting with a company's digital channels can be an important trigger or, conversely, a barrier to the consumption of your product. That is why it is important to make this interaction as comfortable and easy as possible for the user. UX studies can help you ensure the smoothest possible digital interaction with your customers.

To measure UX, we use such measures as, for example: the time required to complete a specific task and the number of clicks; frequency of successful completion of the task, etc.

Before buying a product or service, customer always goes through a certain path. For different categories of users, this path can be very short or very long. It is important for the supplier of products and services to know well what path the buyer goes through before making a final decision: what information channels does he use? What type of information she browse before the purchase? Who can influence his decision? What does the so-called Decision-making tree look like?

Our specialized research approaches will help you to get answers to these questions and analyse them.

The analysis of the consumer behaviour may be carried out specifically in the shopping centre as well. Observing consumer behaviour of choosing a particular product in the store and studying her motivations, allows us to see the opportunities of your sales growth.

Public surveys are characterized by different specificities, both in terms of sampling and research instrument development.

Our task is to create a research design that taks into account the client's financial and time resources, provides the most accurate reflection of public attitudes and the correct analysis, which in turn allows the client to develop research-based strategies.

• Conjoint Analysis - a statistical study of consumer attitudes towards a product, which determines the relative impact of one combination of product features on the decision to buy compared to another combination

• Price Elasticity Analysis - the ratio of the percentage change in demand to its price

• Brand power analysis - the ability of a brand to dominate within a specific product category through consumer awareness

• Brand Health Analysis - this is a marketing study that allows you to get dynamic information about brand awareness, its position on the market, competitiveness, image, reputation, customer loyalty and much more.

• C-Sat - customer satisfaction measurement

• Net promoter score (NPS) - measurement of customers intention to recommend the brand to others

• Brand Love Index and Customer Segmentation - customer loyalty and satisfaction index and customer segmentation using these parameters

• Cluster analysis – market segmentation based on various parameters

• Hypothesis testing

• Predictive modeling – BIG DATA - big data processing technologies. Predictive modeling, in-depth statistics